For Life Marketing: Digital Marketing for Pregnancy Centers
A Proven Strategy to Gain More Client Reviews Online
Online reviews give your center credibility online — so women in your community feel more comfortable taking the first step of reaching out.
The very nature of a pregnancy resource center makes it difficult to gain positive, public reviews from your clients.
Yet when your potential clients are facing a trying time in their lives, surrounded by controversy and emotion, it’s even more important for you to show that you are trustworthy and capable of helping them.
So, how do you overcome a client’s reluctance to leave a review for a pregnancy resource center with their real name? This is where our unique strategy comes into play.
Take Advantage of Your Slow Season
While your primary focus may be on counseling abortion-minded women, your ministry offers a wealth of other resources. From parenting classes to a baby boutique and support groups for women and couples, these are the pillars of many centers’ missions.
In seasons where you see fewer clients facing unplanned pregnancies, emphasize alternate services like classes and support groups! Reach out to past clients and to your community, offering love and support.
As individuals and families take advantage of these resources like parenting classes, thank them for placing their trust in you, and ask them to leave a review for your center.
A client is much more likely to leave a public review praising your parenting classes or thanking you for free diapers than they are to mention how you supported them through their crisis pregnancy.
Use a platform that increases positive client reviews without impacting your already busy schedule.
An Insider’s Tip
Our platform, Atmosphere, automates contact messages across social, SMS, and emails, automatically sends review requests, reminders and even responds to client reviews – so you can focus on serving — not answering emails and other tedious work.
With an automated system in place like Atmosphere, you’ll be surprised how many people leave reviews simply because you asked and followed up with a reminder.
More About Using Atmosphere for Review and Reputation Management
Atmosphere is a customer relationship management (CRM) and marketing automation platform that can help you gain reviews (and many other things!).
Atmosphere works by generating review request links that are sent to your clients when they meet specific criteria. For example, an SMS can be sent when a client attends a parenting class. Then it keeps up with if the client responded to ther SMS, and automatically sends reminders every so often if not. Once a client leaves a review, Atmosphere thanks them and leaves a follow-up comment on the review.
Atmosphere integrates with Google and FB so you can see and respond to all your reviews in one place, rather than jumping between platforms and possibly missing messages.
You can even create customizable review widgets to embed on your website. This way, new clients will see more testimonials — and even leave a new one through an embedded button.
Your Next Step
Your past clients still need your help, and Atmosphere is a great way to reconnect while leveraging technology to also help cultivate your ministry’s reputation so you can reach more clients online.
Get started with Atmosphere, watch videos sharing a few of Atmosphere’s most popular features, or schedule a no-cost one-on-one walkthrough to see how it can work for your center.
If you need help improving your website, we would be honored to partner with you. It’s an easy process. You can learn more about it, schedule a call to discuss questions and next steps, or get started online.
Get a Website
You can have a website that resonates with women in your community and is attractive to donors. This service delivers professional design, a proven content framework, and calls to action to engage your visitors—all with no hefty upfront fees.
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What other pregnancy centers say…
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For Life Marketing is based in Birmingham, Alabama and would be honored to serve your pregnancy center anywhere in the United States.
We build and maintain pregnancy center websites and offer digital marketing services like: search engine optimization (SEO), search engine marketing (like Google Ads), social posts, social marketing (like Facebook Ads), lead generation, and email marketing.