For Life Marketing: Digital Marketing for Pregnancy Centers

A Proven Strategy to Gain More Client Reviews Online

May 2024 | Websites

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Young Woman Gives A Local Pregnancy Care Center A 5-Star Review Online Using Her Phone.

Online reviews give your center credibility online — so women in your community feel more comfortable taking the first step of reaching out.

The very nature of a pregnancy resource center makes it difficult to gain positive, public reviews from your clients.

Yet when your potential clients are facing a trying time in their lives, surrounded by controversy and emotion, it’s even more important for you to show that you are trustworthy and capable of helping them.

So, how do you overcome a client’s reluctance to leave a review for a pregnancy resource center with their real name? This is where our unique strategy comes into play.

Take Advantage of Your Slow Season

While your primary focus may be on counseling abortion-minded women, your ministry offers a wealth of other resources. From parenting classes to a baby boutique and support groups for women and couples, these are the pillars of many centers’ missions. 

In seasons where you see fewer clients facing unplanned pregnancies, emphasize alternate services like classes and support groups! Reach out to past clients and to your community, offering love and support. 

As individuals and families take advantage of these resources like parenting classes, thank them for placing their trust in you, and ask them to leave a review for your center.

A client is much more likely to leave a public review praising your parenting classes or thanking you for free diapers than they are to mention how you supported them through their crisis pregnancy.

Two Woman Discuss A Pregnancy Center Website Project.

Use a platform that increases positive client reviews without impacting your already busy schedule.

An Insider’s Tip

Our platform, Atmosphere, automates contact messages across social, SMS, and emails, automatically sends review requests, reminders and even responds to client reviews – so you can focus on serving — not answering emails and other tedious work.

With an automated system in place like Atmosphere, you’ll be surprised how many people leave reviews simply because you asked and followed up with a reminder.

More About Using Atmosphere for Review and Reputation Management

Atmosphere is a customer relationship management (CRM) and marketing automation platform that can help you gain reviews (and many other things!).

Atmosphere works by generating review request links that are sent to your clients when they meet specific criteria. For example, an SMS can be sent when a client attends a parenting class. Then it keeps up with if the client responded to ther SMS, and automatically sends reminders every so often if not. Once a client leaves a review, Atmosphere thanks them and leaves a follow-up comment on the review.

Atmosphere integrates with Google and FB so you can see and respond to all your reviews in one place, rather than jumping between platforms and possibly missing messages.

You can even create customizable review widgets to embed on your website. This way, new clients will see more testimonials — and even leave a new one through an embedded button.

Your Next Step

Your past clients still need your help, and Atmosphere is a great way to reconnect while leveraging technology to also help cultivate your ministry’s reputation so you can reach more clients online.

Get started with Atmosphere, watch videos sharing a few of Atmosphere’s most popular features, or schedule a no-cost one-on-one walkthrough to see how it can work for your center.

Pregnancy Center Director Smiling And Laughing

If you need help improving your website, we would be honored to partner with you. It’s an easy process. You can learn more about it, schedule a call to discuss questions and next steps, or get started online.

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Get a Website

You can have a website that resonates with women in your community and is attractive to donors. This service delivers professional design, a proven content framework, and calls to action to engage your visitors—all with no hefty upfront fees.

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Get Appointments

When a woman facing an unplanned pregnancy starts looking online, you have a limited window of time to connect. Make the most of this opportunity. This service ensures your center can be found online and, once on your site, that making an appointment is quick and easy.
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Get Donations

When people in your community are aware of the vital work done at your center, they’re more likely to get involved and give. This service uses online channels to reach your community, help them see your impact, and encourage action and giving through touch-point emails.

What other pregnancy centers say…

“I am so impressed with your approach and processes. Your team includes everything we need to reach our clients online.”

— Melissa

Get a Website

Get a website that reaches women in your community and attracts donors with beautiful design and clear messaging that calls visitors to action.

Get Content

Get done-for-you website articles that transform your website into a valuable resource by addressing women's concerns with truth and empathy.

Get Appointments

Receive the search and social marketing effort needed for women to find you online - then quickly and easily request appointments and resources.

Get Donations

Receive online marketing that improves donations by helping your community see the vital work you do, get involved, and support your pregnancy center.

Get a Website

Get Content

Get Appointments

Get Donations

License and Terms of Service

Through this service, you (Licensee) are paying for a non-exclusive license for a specified service period to use our (Licensor) content, layouts, keyword intelligence, proprietary research, personalizations, and software. We are not transferring content rights or ownership to you, and you cannot reproduce Smart Content in part or whole. Under this license, we will publish Smart Content to your website and make every reasonable effort for the Smart Content and personalizations to remain accessible and accurate during the service period. We monitor and make adjustments based on search engine algorithms and business practices to optimize the value of Smart Content. However, there is no performance guarantee regarding search engine ratings or rank for Smart Content, your web pages, or your website during or after the service period. You agree to automatically pay the monthly fee for your Smart Content license for the service period using the credit card you've entered. If the Smart Content service is canceled or terminated for any reason, the Smart Content will no longer be available to you or published on your website. Service refunds are not available. Please provide a 20-day or more written notice to cancel the Smart Content service.