1 More uplifting and hopeful.
Pregnancy Care websites are doing a better job of being an emotional oasis instead of a harsh reminder of the tough decisions women (and people near them) face.
Striking a balance of empathy and encouragement resonates well, is inviting, and helps build rapport and trust. With a healthy first impression, women are more open to starting a conversation with their local center.
You can accomplish an inspirational tone while staying true to your brands by adapting your website’s choice of words, colors, photography, and imagery.
Ready for a website refresh?
If your center needs a website refresh, we’re here to help you. Contact us for a no-cost consult to see how we can help you better reach, connect, and serve your local community through your website.
Here’s a quick test to see if your website needs more work on mobile.
Find someone similar in age to your clients at a local coffee shop or church. Load your site, hand it to them, ask them what the site is for, and find out how to contact you. You have work to do if it takes them more than 5 seconds.
2Mobile first design.
It’s no secret that website traffic for pregnancy centers is mainly mobile. As a general rule, 7 out of 10 site visitors visit your website on a mobile phone.
While many PRC websites are mobile responsive, the next step is to optimize your website for mobile first. That means all navigation, design, content, and contact methods are perfected for mobile device viewing.
3 Near real-time contact.
While this trend isn’t as big as it could or should be (in our opinion), ways for prospective clients to contact pregnancy centers are expanding. A decade ago, it was walk-in or call.
Then, 24-hour reach came with website forms. Now, messaging in social apps and SMS allows for near real-time initial contact between the client and the clinic.
While some services allow 24-hour messaging with nurses or care advocates, they can be expensive for smaller centers. If 24-hour response isn’t an option for you and you haven’t embraced social messaging, it can be an excellent interim cost-effective step.
What if you could connect with more women who need your help?
Let’s work together so you can reach more women facing unplanned pregnancies near you. Start with the Get Appointments service now and you’ll also get an appointment page makeover on us! The Get Appointments service bundles the marketing services needed to connect your center with women online needing pregnancy care and considering abortion.