Start simple and focus on explaining clearly. If you offer too much information at once, especially to people unfamiliar with marketing, you risk confusing and overwhelming them.
Focus on 3 things: your challenge, proposed solution, and expected outcome.
For instance, not enough women are finding your pregnancy center and making appointments. To solve this problem, you are proposing to revamp your website and run digital ads to make sure your center ranks higher in Google search results. Be clear about how this will ensure more women make appointments and come to your center to receive services.
Once you’ve created a clear picture in the board’s mind of your problem, intentions, and future success, you can go into further detail to ensure their confidence in your plan.
Before a board agrees to spend money in a new way, they’ll want to know if your project helps accomplish the broader organization goals, that you have a workable plan, and what might go wrong. Here are some ways to address each of these areas, so you can move forward smoothly.
If you need help improving your website, we would be honored to partner with you. It’s an easy process. You can learn more about it, schedule a call to discuss questions and next steps, or get started online.
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You can have a website that resonates with women in your community and is attractive to donors. This service delivers professional design, a proven content framework, and calls to action to engage your visitors—all with no hefty upfront fees.