For Life Marketing: Digital Marketing for Pregnancy Centers

How to Get Board Buy-In on Marketing Goals

Dec 2023 | Funding

Estate Planning 78 - How To Get Board Buy-In On Marketing Goals
A Pregnancy Care Center Direactor Meets With Their Board To Get A Marketing Plan Approval.

Start simple and focus on explaining clearly. If you offer too much information at once, especially to people unfamiliar with marketing, you risk confusing and overwhelming them.

Focus on 3 things: your challenge, proposed solution, and expected outcome.

For instance, not enough women are finding your pregnancy center and making appointments. To solve this problem, you are proposing to revamp your website and run digital ads to make sure your center ranks higher in Google search results. Be clear about how this will ensure more women make appointments and come to your center to receive services. 

Once you’ve created a clear picture in the board’s mind of your problem, intentions, and future success, you can go into further detail to ensure their confidence in your plan.

Before a board agrees to spend money in a new way, they’ll want to know if your project helps accomplish the broader organization goals, that you have a workable plan, and what might go wrong. Here are some ways to address each of these areas, so you can move forward smoothly.

The Big Picture

Align your marketing goals with the board’s goals. 

If the board has decided that they need to revamp and strengthen the existing offerings at your pregnancy care center, and you propose a marketing plan that aims to bring a huge number of new clients in the door, your plan will likely fall on deaf ears. Make sure to work as a team. 

Prepare to persuade.

Some board members may not feel like marketing is necessary or that they could better use the funds elsewhere. Others may just find the topic too intimidating to tackle. Explain why marketing is necessary and what problem it will help solve. If your center has done marketing in the past, make sure to emphasize the success of past campaigns, and why you think your planned campaign will meet with similar success.

A Pregnancy Center Director Meets Ith Her Team To Prepare For A Board Meeting.

Make your plan detailed, realistic, and measurable.

The Plan

Create clear goals and a strategy to get there. Don’t forget your S.M.A.R.T. goals!

Offer a detailed plan for your use of technology such as different platforms or channels. Provide research that backs up the efficacy of this plan and the expected ROI.

Propose a realistic and specific budget with breakdowns by campaign, channel or other ways that make sense.

Create a detailed timeframe for implementation. This will help you stay on track with your goals and give the board a clearer picture of your steps and when they can start to expect results.

The Assurances

Address potential challenges and risks.

The members of your board will imagine how your plan can go wrong – that’s part of their job – to safeguard the finances entrusted to them. Address the risks upfront and share how you plan to deal with problems if they arise. You will demonstrate that you are realistic about the project, proactive, and wise. 

Plan to keep the board updated.

Keep track of metrics and results and meet regularly with the board to show them your progress, and that you want to keep them in the loop. Be willing to show them not just what’s working, but what isn’t working and how you are adjusting your strategy accordingly. Listen to their feedback.

A Pregnancy Center Director Listens Board Member Feedback When Discussing Prc Marketing Plans.
Pregnancy Center Director Smiling Because Of Pregnancy Center Marketing Services.

Your Next Steps

Don’t be afraid to repeat yourself for the sake of clarity. As you close your presentation, reiterate the 3 main ideas you opened with: the problem, your solution, and the happy outcome! You’ll leave the board with clarity, certainty, and positivity. 

Good luck, and God bless your efforts! Reach out to For Life Marketing with any questions. We’re here to help you succeed in your mission.

If you need help improving your website, we would be honored to partner with you. It’s an easy process. You can learn more about it, schedule a call to discuss questions and next steps, or get started online.

Flm Icon - How To Get Board Buy-In On Marketing Goals

Get a Website

You can have a website that resonates with women in your community and is attractive to donors. This service delivers professional design, a proven content framework, and calls to action to engage your visitors—all with no hefty upfront fees.

Flm Icon - How To Get Board Buy-In On Marketing Goals

Get Appointments

When a woman facing an unplanned pregnancy starts looking online, you have a limited window of time to connect. Make the most of this opportunity. This service ensures your center can be found online and, once on your site, that making an appointment is quick and easy.
Flm Icon - How To Get Board Buy-In On Marketing Goals

Get Donations

When people in your community are aware of the vital work done at your center, they’re more likely to get involved and give. This service uses online channels to reach your community, help them see your impact, and encourage action and giving through touch-point emails.

Before and after…

What other pregnancy centers say…

“I am so impressed with your approach and processes. Your team includes everything we need to reach our clients online.”

— Melissa

Get a Website

Get a website that reaches women in your community and attracts donors with beautiful design and clear messaging that calls visitors to action.

Get Appointments

Receive the search and social marketing effort needed for women to find you online - then quickly and easily request appointments and resources.

Get Donations

Receive online marketing that improves donations by helping your community see the vital work you do, get involved, and support your pregnancy center.

License and Terms of Service

Through this service, you (Licensee) are paying for a non-exclusive license for a specified service period to use our (Licensor) content, layouts, keyword intelligence, proprietary research, personalizations, and software. We are not transferring content rights or ownership to you, and you cannot reproduce Smart Content in part or whole. Under this license, we will publish Smart Content to your website and make every reasonable effort for the Smart Content and personalizations to remain accessible and accurate during the service period. We monitor and make adjustments based on search engine algorithms and business practices to optimize the value of Smart Content. However, there is no performance guarantee regarding search engine ratings or rank for Smart Content, your web pages, or your website during or after the service period. You agree to automatically pay the monthly fee for your Smart Content license for the service period using the credit card you've entered. If the Smart Content service is canceled or terminated for any reason, the Smart Content will no longer be available to you or published on your website. Service refunds are not available. Please provide a 20-day or more written notice to cancel the Smart Content service.